1.Coke's bottle is made out of recycled plastic unlike other bottles, coke is focused on going green just like our generation and by doing their part they believe it will boost their sales.
2. Coke is asked every year if they created Santa Clause, because of his colors and he is used in their advertising.
3. It was based on a popular fashion in the 1990's, and Coke felt they needed something new.
4. It was popular but then the "classic coke" took over again.
5. 20.5% market share.
6. They can sell coke in more places and it is transportable. also, you can take the bottle in to recycle and get some money for it.
7. It was sold as only a fountain soda, which means you could only get it on tap at like restaurants or bars.
8. Pepsi owns a majority of the bottleing companies.
9. This machine could help coke by letting them know which products of theirs are selling the best, and which are selling the least. That is something really important for a companies to know, and this machine is basically doing all of Coke's market research for them. I believe the coke freestyle is trying to fit in with our generation, with everything being about choice and variety and being high-tech.
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